Increase your marketing productivity with Insight Lab

our solution to free up time for creative and high-value tasks

If you've already tried Chat GPT, you shouldn't have too much trouble with Insight Lab, which is a sort of "insight & research” cousin" to Chat GPT. Except that the main difference is that you're feeding it YOUR data, so your results will accurately reflect your input. Insight Lab uses the power of generative AI, to make the work of marketers and researchers more productive.

Who can use Insight-Lab.ai ?

Whether you're a content writer, qualitative market researcher, digital marketing project manager, growth marketer, analyst, social media manager, freelancer or employed, Insight-Lab.ai will facilitate your daily tasks.

A wide range of uses is possible, from generating content based on information about your specific market and audience, processing large amounts for concise summaries, and retrieving relevant information about your customers based on voice transcripts, chatbot conversations, and more.

Today our prototype can aggregate a large amount of data and give you accurate information about its content. If you are a qualitative researcher, for example, you will enjoy this feature that will save you many hours, and allow you to focus on bringing the action-orientated insights to the point! It can also generate content adapted to your specific niche market or audience.

The solution, based on generative Artificial Intelligence (genAI), can summarise, evaluate, and categorize unstructured data, such as customer feedback, interview transcripts, focus group minutes, chatbot conversations, and any type of documentation in word, pdf or excel.

But that is not all. Insight-lab.ia is far more: It is a comprehensive workbench that simplifies, accelerates, and improves the entire research process. It saves cost and time and delivers consistently high-quality insights.

Want to be among the first?

We are looking for early adopters to test the tool for free and give us valuable feedback. We are in a process of continuous product improvement and it's important to us to build a product that meets YOUR expectations. Your contribution as a tester will have a direct impact on our development roadmap.

OUR VISION

Insight-lab.ai is committed to covering a wide range of needs for marketing professionals :

  1. Market Research : Analyse qualitative customer feedback and in-depth psychological/ motivational conversations with consumers.

  2. Blogging : Write unique content based on relevant context for your business

  3. Social Media : Generate engaging posts based on your product context

  4. Google Ads : Generate multiple optimized Ads for your campaigns easily

  5. Analysis : Extract key insights and create concise summary reports from transcripts, e.g. of in-depth interviews and focus group discussions.

  6. Innovation: Create and evaluate new business ideas or innovative products with your audience.

  7. Plan : Turn insights into recommendations and actions.

  8. Productivity : Share learnings and key insights with the team.

Insight-lab.ai provides all the tools for a seamless, high-quality, and extremely efficient analysis and insights process at your fingertips.

“Embrace the power of AI on a fully integrated, comprehensive platform -
from data collection to recommendations, content generation and data-driven decisions.”

Qual Research

Insight-lab.ai takes on the tedious and time-consuming task faced by every qualitative researcher: Sifting through dozens of transcripts and extracting the key learnings to deliver actionable insights.

Content writing

Accelerate your productivity. Write four times more blog posts by letting insight-lab.ai create unique content for your blog based on the real-life context of your business.

SEA

Generate hundreds of Google Ads in just a few clicks for your acquisition campaigns. Ideal for e-commerce or companies needing to advertise a large number of products or services.

example : qualitative market research

Dive deep into your data without getting lost. Transform your qualitative interviews and feedback interactions into comprehensive insight reports, management summaries, and actionable recommendations seamlessly.

Your Research Deserves Clarity

Every interview, every feedback, every interaction holds a treasure of insights. But, dissecting hours of interviews or pages of feedback can be daunting. With Insight-Lab, make sense of your data efficiently and effectively.

How Insight-Lab Works

  1. Upload Transcripts: Easily upload your interview transcripts or feedback interactions. Insight-lab supports Word, PDF, and Excel uploads. More formats coming soon.

  2. Analysis & Extraction: The underlying LLM-based AI processes the data, and understands key themes, patterns, and emotions. All you need to do is describe the type and length of summary you want insight-lab to write.

  3. Insightful Reports: Receive thorough insight reports that capture the essence of your research. Insight-lab creates the elements of an insight report for you, step by step. Download the report elements in Word and fine-tune the content and the layout - done.

  4. Actionable Recommendations: Transform insights into actionable recommendations tailored to your objectives. Based on your instructions, insight-lab suggests recommendations to be integrated with the insight report.

  5. Management Summaries: Ideal for busy stakeholders: get a concise yet comprehensive overview of the key findings

  6. Ideation: Create innovative product concepts and communication ideas - driven by your audience’s needs and wants..

Key Features

  • Data Security: Your research data is confidential. We prioritize the safety and privacy of your uploads

  • User-Friendly Interface: Navigating through your data has never been easier. Our intuitive design ensures a smooth experience.

  • Collaborative Tools: Collaborate with your team, share findings, and collectively decide on the next steps.

Frequently Asked Questions

  • Insight-lab.ai is a comprehensive platform supporting the automatic processing of conversational text documents, such as qualitative or in-depth interviews, focus groups. sales call recordings, customer feedback, or any other interactions. The platform manages the whole process from contact management, recording, transcription, anonymization, and reporting.

  • You can follow the complete process or use specific modules - as you like. Each module is optimized for ease of use. E.g. you upload the transcript of your in-depth interviews, write the research question to be answered - and voilà - your summary is ready for review.

  • Insight-lab.ai is a suite of tools connected through APIs in the background. Each module is fully customizable and flexibly, allowing you to set-up the reporting process you need.

  • At key stages, the user has the possibility to manualy review and edit the result, be it transcripts, summaries of conversations / internviews, key findings or recommendations. Further the structure of the report can be adapted to the specific research question and the needs of the stakeholders.

  • Indeed, the risk of AI agents coming up with misnterpretations or mere errors cannot be reduced to zero (as it can not be reduced for humans interpereting conversation). We therefore recommend to double check the output for plausibility and overall quality. Further insight-lab.ai is currently developing processes that allow an AI-based quality verification

  • In the future, the platform will be protected by two-factor authentication. Data is stored in secure, customer-specific repositories. We are a research and insight platform, and the process follows the principle of data scarcity: The platform is GDPR compliant.

For any further inquiries or to understand how we can cater to your specific needs, feel free to book your free consultation session with us.